Young Photopreneur

As a photographer, people are going to want you to know EVERYTHING

about photography. You may have already experienced random questions about photography from people who know you, and if you haven’t, the time will soon come.

Even experts will admit that they don’t know EVERYTHING about their niche or topic, and if a question comes up that they can’t answer, they will make sure to find the answer. In the previous post, you learned how to make yourself visible to new clients through your website, following up with new leads, and getting listed in the Yellow and White Pages.

Continuing on 10 ways photographer’s can generate more clients, today you’ll learn how to create an image of expertise in your field.

Do you know what type of photography you want to be known for? Product, Wedding, Advertising? There are so many different avenues in photography you can go into, I’d suggest you try out the ones that are of most interest to you, and from there, focus on becoming an expert in that area.

Once you decide, you can make a name for yourself as the “go to” guy/girl, when it comes to a particular aspect of photography.

So let’s go over some steps to take when positioning yourself as an expert. First of all, you can pitch an article to a photography publication. Or a publication that uses pictures in the area of the photography work you do. The less work an editor has to do, the better. So I’d suggest writing an article along with your pictures to tell the story, for a better chance of getting it published.

You could also pitch a story to a blog or resource website. Do you have a great testimonial on your success in photography? Have you gained knowledge that other photographer’s could use? Why not pitch your story and get online publication? This blog you’re reading now is also open to submissions. What better inspiration to other photographer’s, than hearing stories from like minded individuals!

Offer to speak at industry and networking events. What great exposure would it be if you spoke in front of a group of people wanting to hear your message! You could speak about the tips and tools you’ll learn right from this website! Or speak about photography in general, and offer your services.

Are you starting to see how you can be an expert in photography? Let’s move on!

Do you know your camera like the back of your hand? Or do you know some great photoshop tips that could help a large amount of people? You could submit tutorials to websites. People will associate your name with tutorials you’ve submitted that have helped them become better photographer’s.

Get on the radio. This goes back to the post about using the media to your advantage. Getting an interview on the radio can be a great leverage toward expanding your freelance career!

There are contests always being held in photography. Pick up a few photography magazines and you are sure to find something that not only interests you, but you could have the potential of winning money and/or fantastic prizes!!

So becoming an expert in photography isn’t as hard as it sounds right?

If you have a great story you’d like to submit to YoungPhotopreneur.com, for possible submission, please e-mail me, Cheri Amour, at info@cheriamour.com. I’ll look forward to hearing from you! Cheers to your success!

Next Post: The Trusty Phone

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